A Growing Sustainable Economy | AlburyCity
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A Growing Sustainable Economy

This theme recognises the need to grow the city and its population so that businesses can confidently increase and expand their workforce.

Integrated transport routes will meet the needs of this growing city and connect Albury to the national and global economy by road, rail and air. As a community, we will enhance, promote and maintain the built environment and be a leader in health and education services.

Key outcomes have been identified by the community and the strategic actions will help bring the outcomes to life.

Progress will be measured by working together towards short and medium term targets and results will be reported back to the Community.

  • 1.1 Increase visitors to Albury and the surrounding region Partner organisations
    1.1.1 Promote tourism and enhance the Albury Wodonga region as a destination of choice – through a collaborative approach between all stakeholders and interest groups.
    • Business operators
    • City of Wodonga
    • Murray Region Tourism
    • Destination NSW
    • Visitvictoria
    • AlburyCity
    • Albury Northside Chamber of Commerce
    • Albury Central
    1.1.2 Improve access to and experiences available at Lake Hume and the Murray River - Maximizing use of natural assets.
    • Business operators
    • AlburyCity
    • Event Organisers
    • NSW Roads and Maritime Services
    • Office of Environment and Heritage
    • Lake Hume and On-Water Management Plan Community Reference Group
    1.1.3 Further develop and strengthen the City’s visitor product and infrastructure. Ensure its effective marketing and promotion.
    • AlburyCity
    • Business / Investors
    • NSW Transport
    • Crown Lands
    • Destination NSW
    • Albury Northside Chamber of Commerce
    • Albury Central
    1.1.4 Provide opportunities for history and heritage and cultural tourism.
    • AlburyCity
    • Tourism operators
    • Murray Region Tourism
    • Cultural industry
    • Destination NSW
    • Aboriginal Community Working Party
    1.1.5 Understand the benefits of the visitor economy to the region.
    • Business operators
    • City of Wodonga
    • Murray Region Tourism
    • Destination NSW
    • Visitvictoria
    • Albury Northside Chamber of Commerce
    1.1.6 Increase focus on regional promotion of our tourism offer.
    • Business operators
    • City of Wodonga
    • Murray Region Tourism
    • Destination NSW
    • Visitvictoria
    • Albury Northside Chamber of Commerce
    • Albury Central
    1.1.7 Enhance the capacity of businesses to support the delivery of quality tourism, sport and business events, experiences and outcomes.
    • Business operators
    • City of Wodonga
    • Murray Region Tourism
    • Destination NSW
    • Visitvictoria
    • Albury Northside Chamber of Commerce
    Outcome 1.1 Increase visitors to Albury and the surrounding region
    Performance Indicators Measures and Targets 2020

    1.1a Visitor statistics for Albury and Murray Region

    Source: Albury Wodonga Visitor Economy Trends Report.

    Maintain upward trend in relation to Domestic Overnight Visitors to Albury.
    Maintain upward trend in relation to International Overnight Visitors to Albury.
    Increase the economic impact of Overnight Visitors nights (International and Domestic) in Albury by 2%.
    1.1b Ranking in Regional Tourism Indicators Maintain or improve current ranking of 16th most visited destination in regionalNSW and Victoria.

    1.1c No. of employees in sector

    Source: Albury Wodonga Visitor Economy Trends Report.

    Increase number of employed persons (from 1930 in 2012) in the Alburyaccommodation, cafes and restaurants sector by 2%.

    1.1d Sector % of Gross Regional Product (GRP)

    Source: Albury Wodonga Visitor Economy Trends Reportand REMPLAN Economy.

    Increase ‘Accommodation and Food Services’ sector percentage of GRP.
  • 1.2 Improve visitor and residents’ experiences Partner organisations
    1.2.1 Develop and present a range of events to attract and engage our diverse community.
    • AlburyCity
    • Event partners / organisers
    1.2.2 To raise public awareness of and access to local community and cultural heritage.
    • AlburyCity
    • Cultural industry
    • Historical Society
    1.2.3 Understand, promote and encourage a sense of identity and place in the community.
    • Albury Northside Chamber of Commerce
    • Albury Central
    • AlburyCity
    • Cultural industry
    1.2.4 Continue to enhance Albury and Lavington CBDs.
    • Private land owners
    • Property tenants
    • NSW Roads and Maritime Services
    • AlburyCity
    • Albury Northside Chamber of Commerce
    1.2.5 Encourage innovative and modern design for the built and natural environment - maximise community choice and vibrancy.
    • AlburyCity
    • Architects, designers, builders
    • Developers
    • NSW Department of Planning
    1.2.6 Promote and provide high quality visitor information and services across Albury’s public access facilities.
    • AlburyCity
    • Architects, designers, builders
    1.2.7 Ensure urban and public art is integral to Albury’s landscape.
    • Private land owners
    • Property tenants
    • AlburyCity
    • Cultural industry
    • Artists
    • Developers
    1.2.8 Ensure venues and facilities attract visitation and improve the lifestyle offer of the city.
    • Private operators
    • AlburyCity
    • Crown Reserve Trustees
    • Albury Equestrian Centre
    • Other not for profit venue managers / operators
    Outcome 1.2 Improve visitor and residents’ experiences
    Performance Indicators Measures and Targets 2020
    1.2a AlburyCity Community Satisfaction Survey Conduct AlburyCity Community Satisfaction survey by end October 2013. Conduct every two years from 2015/16.
    Improved satisfaction with Albury visitor information Centre compared with 2016 results.
    Improved satisfaction with AlburyCity events compared with 2016 results.
    Albury Visitor Information Centre statistics:
    1.2b Walk ins
            Phone / email enquiries

    Increased number of walk ins compared with 2015-2016.
    Increased number of enquiries compared with 2015-2016.

  • 1.3 Plan and cater for increased population growth Partner organisations
    1.3.1 Support and encourage a diversity of residential and commercial development in the Albury and Lavington CBDs.
    • AlburyCity
    • Development industry
    • State agencies
    1.3.2 Support and promote sustainable growth through planning and infrastructure to provide employment opportunities, housing choice and community facilities.
    • NSW Department of Planning
    • Infrastructure providers
    • AlburyCity
    • Office of Environment and Heritage
    1.3.3 Continue to support the rollout and encourage utilisation of the National Broadband Network (NBN).
    • Telco Retailers and NBN Co
    • AlburyCity
    • Albury Northside Chamber of Commerce
    1.3.4 Ensure telecommunications, gas and electricity supply networks have the capacity to support city growth and development.
    • NBN Co
    • Investra
    • Essential Energy
    • Other Telco Providers
    • AlburyCity
    Outcome 1.3 Plan and cater for increased population growth
    Performance Indicators Measures and Targets 2020

    1.3a Albury Development Monitor (residential, commercial and industrial sectors)

    Source: Albury Land Monitor.

    Maintain a diversity of options amongst all sectors and continue to meet demand for opportunities for land development.

    Maintain existing development with opportunities for infill development.

    Achieve a minimum 10 years supply of undeveloped urban land (commercial, industrial and residential).

    1.3b Population Growth

    Source: ABS 3218.0 – Regional Population Growth,Australia.

    1% growth per annum (in line with 20 year average).

  • 1.4 Albury has a secure and well managed water supply Partner organisations
    1.4.1 Implement initiatives to reduce potable water consumption - for residents, business and industry.
    • AlburyCity
    1.4.2 Improve water security by considering, where applicable, alternate water supply opportunities for consumption and community use.
    • AlburyCity
    • NSW Office of Water
    1.4.3 Plan for and ensure the sustainable provision of infrastructure and facilities to support long term growth and development of the City.
    • AlburyCity
    • NSW Government
    1.4.4 Maintain a quality water supply for the health of the community.
    • AlburyCity
    Outcome 1.4 Albury has a secure and well managed water supply
    Performance Indicators Measures and Targets 2020

    1.4a Water consumption*

    *Note that water consumption is highly variable and dependent on factors such as temperature and rainfall received over a period. No two periods are identical.

    Average annual residential water supplied less than State median.
    1.4b Water supply costs Typical residential bill is less than the State median.
    1.4c NSW State Government Water Management indicators (Water Quality) Maintain or reduce number of water quality complaints for Albury per 1,000 properties based on 2016 result - (3).
    1.4d NSW State Government Water Management indicators (Water Security) Reduce average duration of interruption to service by 20% (based on 2016 – 124 minutes)
    TARGET 99 minutes.
  • 1.5 Promote Albury for industry and business Partner organisations
    1.5.1 Promote Albury as a major regional economy and the regional city of choice for lifestyle, career and investment opportunities.
    • AlburyCity
    • Relevant state agencies such as State and Regional Development
    1.5.2 Maintain a program to encourage local business to promote Albury through its business networks.
    • Albury Northside Chamber of Commerce
    • Private partners
    1.5.3 Businesses and industries to participate in best practice sustainable programmes.
    • AlburyCity
    • Health and education providers and institutions
    1.5.4 Ensure access to medical and health services, health training and educational services. Ensure effective precinct planning to promote growth of these services.
    • Health and Allied Health sector
    • AlburyCity
    • NSW Health
    • Albury Wodonga Health
    • Tertiary education institutions
    1.5.5 Support and promote business and business opportunities across all sectors to continue to foster economic diversity.
    • NSW Department of Industry
    • AlburyCity
    • Albury Northside Chamber of Commerce
    • Australian Industry Group
    • NSW Business Chamber
    1.5.6 Advocate and explore the provision of incentives to encourage business expansion and job creation.
    • AlburyCity
    • NSW Department of Industry
    • Other relevant State agencies
    1.5.7 Ensure high quality support infrastructure and services are available to facilitate industry and business growth.
    • AlburyCity
    • Utility providers
    • NSW Roads and maritime Services
    • NSW Department of Industry
    • Other relevant State agencies
    Outcome 1.5 Promote Albury for industry and business
    Performance Indicators Measures and Targets 2020
    1.5a Gross regional product (GRP) incl. at sector level Achieve growth in line with NSW state average.
    1.5b People employed in business sectors Participation rate of working age population to remain at least 1% above NSW state average.
    1.5c Unemployment rate** Unemployment rate in Albury not to exceed state average by more than 2%.

    ** Albury and Wodonga unemployment figures are taken from different Statistical Areas as defined by the ABS Statistical Geographic Boundaries. The Department of Employment advises that figures reported are unlikely to be correct, given the considerably lower unemployment rates recorded by Wodonga located directly over the Victorian/NSW border. AlburyCity has endeavoured to obtain more accurate unemployment figures directly from Centrelink, but this information has not been made available. It is hoped that the collection and proportion methods applied by ABS in determining unemployment figures will be reviewed in future to provide
    regional cities with a more accurate indication of the unemployment landscape.

  • 1.6 Integrated transport network for Albury Partner organisations
    1.6.1 Develop integrated transport opportunities to improve connectivity and access to housing, employment and services through a range of transport options.
    • AlburyCity
    • NSW Roads and Maritime Services
    • Private transport operators
    • Public transport operators
    1.6.2 Improve CBD accessibility.
    • Albury Access Group
    • AlburyCity
    • Local businesses
    • Albury Northside Chamber of Commerce
    1.6.3 Advocate for and improve passenger bus and train services between capital cities, surrounding communities and within city limits.
    • AlburyCity
    • VLine
    • NSW trains
    • City of Wodonga
    • Other regional councils
    • Australian Rail Track Corporation
    • Local bus companies
    1.6.4 Continue to develop the Airport – to grow passenger numbers.
    • AlburyCity
    • Airline partners
    1.6.5 Develop and promote the Inland Rail Freight Corridor and other rail freight improvements.
    • Australian Rail Track Corporation
    • Ettamogah Rail Hub
    • AlburyCity
    • NSW Transport
    1.6.6 Promote access to taxis and other ride share services for all members of the community. Plan for additional services in areas of peak demand.
    • AlburyCity
    • NSW Roads and Maritime Services
    • Private transport operators
    • City of Wodonga
    • Taxi companies
    • Public transport operators
    Outcome 1.6 Integrated transport network for Albury
    Performance Indicators Measures and Targets 2020
    1.6a Passengers using public transport

    Improve number of train passengers into and from Albury by 2% based on 2010 figures. Improve number of bus services per week by 2%.

    Dysons: approximately 131 services/week (2010).
    Martins: approximately 200 services/week (2010).

    1.6b Car parking availability Provide industry best practice of meeting parking demand (<85% peak occupancy).
    1.6c Intersection and road network efficiency Seek to maintain level of service at Council’s 10 busiest intersections at a classification of ‘D’ (Classification is an analytical measure relating to saturation and delay times).
  • 1.7 Increase usage of bicycle and pedestrian networks Partner organisations
    1.7.1 Improve infrastructure and opportunities for walking and cycling.
    • AlburyCity
    • Developers
    • NSW Roads and Maritime Services
    1.7.2 Promote bicycle travel as efficient and healthy alternative to car travel – infrastructure and businesses to support this with end of trip facilities.
    • AlburyCity
    • Murrumbidgee Local Health District
    • Local businesses
    1.7.3 Ensure effective connectivity between pedestrian and cyclist networks with all forms of transport.
    • AlburyCity
    • NSW Roads and Maritime Services
    Outcome 1.7 Increase usage of bicycle and pedestrian networks
    Performance Indicators Measures and Targets 2020
    1.7a Length of available bicycle lanes Increase length of off-road bicycle paths by at least 1000m (compared with 2016 results).
    Increase network of on-road bike lanes by 400m through line marking and reconfiguration of lanes where possible (compared with 2016 results).
    1.7b Usage of bicycle paths. Super Tuesday Bicycle count.

    Measure: Riders per hour per 10,000 population.
    Target: 11 bicycle commuters per hour per 10,000 residents.

    Measure: % annual growth compared with previous year.
    Target: 2% increase.

    Target: Improve overall ranking of 20th per hour per 10,000 population across the country.

    1.7c Available public bicycle parking locations Increase by 5% the available bike parking locations (compared with 2016 results).
    1.7d Number of bike safety and promotion activities 4 per year conducted through AlburyCity Road Safety Officer Program.
  • 1.8 Albury’s infrastructure and assets are well managed and maintained Partner organisations
    1.8.1 Determine infrastructure and service levels through balancing community needs, future growth, sustainability and heritage values.
    • AlburyCity
    • Office of Environment and Heritage
    • NSW Department of Planning and other relevant authorities
    • Developers
    1.8.2 Adopt an integrated approach to planning and understanding of community assets and infrastructure.
    • AlburyCity
    • NSW Roads and Maritime Services
    • Other State and Government Agencies
    • Developers
    Outcome 1.8 Albury’s infrastructure and assets are well managed and maintained
    Performance Indicators Measures and Targets 2020
    1.8a AlburyCity Asset Management Strategy measures AlburyCity Asset Management Plan actions completed as scheduled by 2020.
Outcome Strategies or plans
1.1 Increase visitors to Albury and the surrounding region
1.2 Improve visitor and residents’ experiences
1.3 Plan and cater for increased population growth
1.4 Albury has a secure and well managed water supply
1.5 Promote Albury for industry and business
1.6 Integrated transport network for Albury
1.7 Increase usage of bicycle and pedestrian networks
1.8 Albury’s infrastructure and assets are well managed and maintained
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