Book a free ticket to MAMA

16 September 2015

MAMA is free but you'll need to book tickets to go inside on opening day, Friday 2 October, and Saturday 3 October.

Because of the expected demand, people are asked to book a one-hour timeslot between 1pm and 10pm on opening day and between 10am-4pm on Saturday 3 October. 

People can book a free ticket online at From Monday 21 September, people can book free tickets in person at Albury Entertainment Centre, Swift St.

More than 2000 people are expected to go through MAMA on opening day and volunteers will be out in force to show people around the art museum and answer questions.

Tickets are not required for the MAMA's Big Night Out free celebrations on Friday 2 October that will be held from 5pm in QEII Square and Dean Street, which will be closed between Kiewa and Olive from 10am to 10pm.

Come to MAMA's Big Night Out to meet MAMA's Girl - a six-and-a-half metre tall artwork by Melbourne artists Airena (Felipe Reynolds and Ed Boyle) - and enjoy art installations, video projections, giant snails, circus, indigenous dance, local musicians, acrobats and street theatre.

People are encouraged to check the full program of celebrations at to plan their night.

MAMA Director Jacqui Hemsley said MAMA was free to enter and would continue to be free - except for future blockbuster exhibitions, which would be kept as low-cost as possible.

"On opening day we want as many people as possible to come to MAMA and, to help us best manage the crowds that we're hoping for, we're asking people to book a time," she said.

"Tickets are free, we just need you to book them online at or in person from Monday 21 September at Albury Entertainment Centre in Swift St."

Bookings are not required for Sunday 4 October, when MAMA will be open from 10am to 4pm, or after that.

Ms Hemsley invited the whole community to come to MAMA. "We've been closed for two years and this is the first opportunity for the community to see what all the fuss is about. Come to MAMA," she said.

To find out more, visit Or connect with MAMA on Facebook, Twitter, Instagram and subscribe to updates at