This major redevelopment is transforming the Lavington Sports Ground into one of Australia’s premier sporting venues, capable of hosting local, regional, state and national carnivals, community sport and other events.
In order to brand the venue as one of the leading sport and event centres in regional Australia, we're looking for a name that will represent our city and its facilities so that it resonates with audiences across the nation.
Our objectives for the new facility include driving growth in the visitor economy through major events and carnivals across a range of sporting disciplines; building brand awareness and recognition of the venue as a sports tourism destination; efficiently and effectively manage the business operations; providing a premier and accessible multi-use sporting facility that meets community needs; and, increasing operational revenue through business development opportunities.
The redevelopment includes a major upgrade of the existing venue, addition of new playing fields and associated infrastructure, and a new amenities building.
Please help us to create a name and a national identity for the city’s new signature sports venue by completing our survey and having your say.