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Christmas Stars

Christmas in our Heart

10 - 24 December 2020

Christmas Tree


This year, we are celebrating local businesses and inviting our community to experience Christmas festivities in a new way, through light, music and food in our wonderful city.

Albury will look a little different for now and this year we are asking businesses in Albury, Lavington and Thurgoona to decorate/light up their windows, provide a Christmas themed menu or specific treat in store to accompany the curated Christmas program of musicians, carolers and roving actors that will perform at programmed times from 10 to 24 of December.

By supporting the program, you are supporting our Go Local First campaign and giving the community an visitors the chance to experience everything that is the joy of Christmas.

How it will work

AlburyCity, Albury CBD, Albury Business Connect and media partner 2AY are working together to develop and promote a program that will encourage patronage and spend in our retail precincts along with connecting with community in an innovative way during a time where traditional Christmas events.

  • The project will kick off on Thursday 10 of December with the lighting of the Christmas tree at 8.30pm in QEII Square
  • In the weeks that follow, the community will be encouraged to visit the CBD and other shopping precincts to check out the lights, displays, and performances, enjoy dinner out and shop locally for Christmas gifts-all guided by the ‘Christmas in our Heart’ map
  • Carolers, roving performers, lights, and activations will fill the precinct and light up the city as part of the campaign
  • Each store, shop front or eatery is strongly encouraged to light or theme their stores, windows, menus, drinks etc. and encourage patrons to participate
  • AlburyCity will promote the program heavily on local radio and social media channels, supported by a comprehensive PR campaign
  • A map of the city with participating businesses, activations, and buskers will be supplied to the general public so they can plan their experience

Benefits to you (the business)

AlburyCity, Albury CBD, Albury Business Connect and media partner 2AY are working together to deliver the following:

  • The chance to win a $5000, $3000 or $2000 advertising package as part of the people choice awards for best decorated shop/menu
  • Roving performers promoting your participation
  • Inclusion in the program will encourage people to visit your business

What's included?

  • Marketing support and collateral (posters and listing on event webpage)
  • Advice on sound and lighting support to light up your amazing store (at their expense)
  • Inclusion in the event map
  • Inclusion in social campaign
  • Ongoing shout outs in the lead up to and during the event through all our channels
  • Potential opportunity to host a Christmas Caroler around your store

How to get involved?

  1. Come up with a concept to decorate or light up your store/shop front/menu
  2. Email by November 19 to be involved
    • Register with us by providing your business name, contact details and a short description about your concept or idea. Remember we want you to shine even if you're closed for the day!
    • Flag if you're happy to have a busker or musical act located near you or in-store
  3. Create a display, light up your store, decorate your menu or offering to be on show from 10th to the 24th December to be a part of this amazing community program and go in the draw to win great prizes.

Still have questions?

If you have any questions, need more information or support please contact Ros Walls, our Events Team Leader on 02 6023 8176 or email

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