Overnight visitor nights to Border increase 24 per cent

19 May 2016

Overnight visitors to Albury-Wodonga increased by 24 per cent in 2015, according to data collated in the 2015 Albury Wodonga Visitor Economy Trends (AWVET).

Domestic and international visitors spent 1.72 million nights in Albury-Wodonga in 2015, helping to inject $613M into the Border economy.The number of domestic visitor nights reached 1.465 million in 2015, up from 1.299 million in 2014, which represents a 13% increase.

The average stay of international visitors increased by 11 nights per trip, representative of a combined 257,868 nights stayed in 2015. (This change is largely due to an increase in employment visitors, and the inclusion of working holiday makers in the 2015 sample.)

Tourists are also increasingly engaging with online platforms both before and during their visits, with 48,434 unique visitors utilising the visitALBURYWODONGA website and various social media platforms.

Wodonga Council Mayor Anna Speedie said the 2015 AWVET shows another strong year in tourism, which can be attributed to the ever-increasing awareness of Albury-Wodonga as a destination of choice.

“Tourism continues to be a significant sector for Albury-Wodonga, injecting more than $613 million into the local economy in 2015. Attractions and activities such as Wodonga’s Junction Place precinct, Albury’s MAMA, the Border’s annual events calendar and the scope of accommodation and food offerings can be attributed to this noteworthy economic outcome,” she said.

AlburyCity Acting Mayor David Thurley reiterated the report’s importance in providing a comprehensive profile of tourism in Albury-Wodonga, detailing the number and of type of visitors to the area as well as their purpose for visiting and primary activities.

“Data from the report helps to inform future tourism priorities and strategies for the twin cities, while also providing key data to underpin investor decision making. The value of tourism can often be overlooked given its impact on many industry sectors, emphasising the strength of this report in providing a consolidated profile of the sector,” he said.

Key highlights

  • 898,000 day visitors visited Albury Wodonga during 2015
  • Domestic visitor nights increased by 166,000 representative of a combined 1.47 million nights stayed
  • The average stay of international visitors increased by 11 nights per trip, representative of a combined 257,868 nights stayed in 2015
  • Tourism injected about $613 million into the local economy in 2015

View a full copy of the 2015 Albury Wodonga Visitor Economy Trends