Albury visitors behind massive economic boost

01 July 2014

The number of visitors coming to Albury for the day and staying overnight has reached a new high, with latest figures showing unprecedented growth in the local tourism sector.

The 2014 Albury Tourism Monitor released today shows domestic day trip visitors to Albury increased by 66.6 per cent in 2013, contributing around $218.3M to the city's economy.

Domestic overnight visitors jumped by 14 per cent, climbing to just over 475,000 across the survey period. They spent on average $157.00 per night resulting in an estimated total spend of $209.4M, compared with $145M in 2012. Almost half were visiting friends and relatives, while a quarter were here for holiday and leisure.

AlburyCity Mayor, Kevin Mack said, "Domestic overnight visitors are the backbone of our tourism industry and we need to continue to do all we can to encourage them to return to Albury and to stay longer," Cr Mack said.

He said these latest figures were extremely positive with tourism injecting $564M into the local economy, up 7.5% on the previous year.

"This is a great outcome for Albury and is testament to the investment by Council in tourism over the past five years. We owe this excellent result to the operation and growth of our Visitor Information Centre, our collaboration with our tourism partners, Murray Region Tourism, the City of Wodonga, a strong focus on events, and our diverse tourism offer."

The Tourism Monitor shows a substantial boost in domestic day-trip numbers across the Murray region to 1.5 million visitors. This is a 53 per cent increase on the 2012 figures. There's also been an increase in international tourism, with 21,200 visitors to the area equating to an 18 per cent increase.

Cr Mack says this suggests that Australians are continuing to holiday at home and the lure of the magnificent Murray River remains strong. "We need to ensure that we continue to capitalise on this and promote all that Albury has to offer."

Facts and figures:

  • Domestic overnight visitors to Albury has increased by 13.64 per cent
  • Domestic overnight visitors spent an average of $157.00 per night during 2013, resulting in an estimated total spend of $209.4M. 
  • Domestic day trip visitors spent an estimated $218.3M in the city, an average of $173.00 per person. This is a considerable increase to visitor spend when considering day trip visitors spent an estimated $86.6 million during 2012 (an average of $129.00 per visitor).
  • The number of international visitors to Albury grew by 35 per cent, however the number of nights spent in Albury has dropped by 5.5 per cent. While international visitors only account for 3.28 per cent of total visitors to Albury, this market does present opportunity for growth.
  • Domestic day trips: 1,261,000 visitors, $173 spent per person, $218.3M
  • International overnight: 227,107 nights, $92 spent per person, $20.9M economic impact
  • Albury remains one of the most popular destinations in the Murray region.

Access the 2014 Albury Tourism Monitor.